Cookie Policy
Last Updated: January 1, 2025
This Cookie Policy explains how ASAP Plumbing Co. ("we," "our," or "us") uses cookies and similar tracking technologies on asapplumbingco.com (the "Site").
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, track your activity, and improve your experience.
2. Types of Cookies We Use
| Cookie Type |
Purpose |
Duration |
| Strictly Necessary |
Essential for site operation, security, and basic functionality |
Session |
| Performance/Analytics |
Collect data on how visitors use our site (Google Analytics) |
2 years |
| Functionality |
Remember your preferences and settings |
1 year |
| Targeting/Advertising |
Show you relevant ads and measure ad performance |
1-2 years |
3. Specific Cookies We Use
3.1 First-Party Cookies
Cookies set directly by ASAP Plumbing Co.:
- Session ID: Maintains your session on the site
- Location: Stores your city/location for dynamic content
- Preferences: Remembers your settings
3.2 Third-Party Cookies
Cookies set by our partners and service providers:
Google Analytics (_ga, _gid, _gat):
Google Ads (IDE, _gcl_*, _gac_*):
- Shows relevant ads on Google and partner sites
- Tracks ad clicks and conversions
- Enables remarketing to previous visitors
- Opt-Out: Google Ads Settings
Facebook Pixel (_fbp, fr):
- Tracks conversions from Facebook ads
- Creates custom audiences for targeting
- Optimizes ad delivery
- Opt-Out: Facebook Ad Preferences
Ringba (call tracking):
- Tracks phone calls from our site
- Attributes calls to marketing sources
- Records call data for quality assurance
4. Why We Use Cookies
We use cookies to:
- Improve Site Functionality: Remember your location, preferences, and settings
- Analyze Performance: Understand how visitors use our site and identify areas for improvement
- Personalize Content: Show you relevant information based on your location
- Measure Marketing: Track which ads and campaigns drive the most calls
- Prevent Fraud: Detect and prevent fraudulent activity
- Provide Relevant Ads: Show you ads for plumbing services when you're most likely to need them
5. How to Control Cookies
5.1 Browser Settings
Most browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Accept only first-party cookies
- Delete cookies when you close your browser
- Set exceptions for specific sites
How to manage cookies by browser:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
5.2 Opt-Out Tools
You can opt out of specific tracking:
5.3 Mobile Opt-Out
On mobile devices:
- iOS: Settings → Privacy → Advertising → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalization
6. Impact of Blocking Cookies
If you block cookies, some features may not work properly:
- Dynamic city names may not appear
- We cannot remember your preferences
- We cannot measure which marketing channels work best
- You may see less relevant ads
Note: Strictly necessary cookies cannot be disabled as they are essential for site operation.
7. Do Not Track Signals
Some browsers support "Do Not Track" (DNT) signals. However, there is no industry standard for responding to DNT. We do not currently respond to DNT signals, but you can use the opt-out methods described above.
8. Cookie Duration
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period (up to 2 years) or until you delete them
9. Updates to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
10. Contact Us
If you have questions about our use of cookies, contact us:
- Email: privacy@asapplumbingco.com
- Phone: (800) 555-1234
For more information about how we use your personal information, see our Privacy Policy.
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